Complete Story


What's Your Association's Story

Leveraging your story as a marketing tool

The best asset your association has at its disposal is your story. It's what defines who you are as an organization, who your members are, and what your goals are. All of your members joined because of your story, so you should incorporate it into your marketing efforts. 

Packaging your story with an evocative exterior is a great way to get prospects invested in your organization's success and interested in joining.

Here are four ways you can attract more members with your association's story.

Please select this link to read the full story from ASAE's Center for Association Leadership.

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