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Report Finds SMS, Web Push Notifications Surge in 2022

Brands increased web push notifications 290 percent last year

Email remains the top marketing channel, but SMS and web push notifications are growing at a faster pace, according to Email And SMS to the Rescue. New Ecommerce Report Shows Brands' Love for the Channels, a study by Omnisend.

Scheduled email campaigns increased by 42.3 percent YoY in 2022. But there was 62 percent growth in SMS and a whopping 290 percent in web push.

Still, email dominated in terms of volume. Omnisend analyzed more than 17 billion emails, 107 million SMS, and 207 million web push messages sent by its merchants in 2022.

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