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Marketers Possess High Hopes for Online Communities

Some believe successful connections depend on active internet communities

The ultimate goal of social media marketing is to generate revenue, and a crucial step to generating revenue via social media is creating engagement. If your followers don't engage with your posts, they won’t engage with your business. And a sure way to boost engagement is by fostering a tight-knit social media community.

Social media communities are incubators for brand awareness, loyalty, and trust. They're also a dime a dozen, so marketers must refine their approach to building and leveraging them correctly.

Let's explore more about social media communities, their benefits and challenges, and where brands will invest their resources in 2023.

Please select this link to read the complete blog post from HubSpot.

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