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If You Listen—and Research—Members Will Tell You What You Need

Lean into the power of gathered data

Associations exist to serve their members. But before they can successfully do that, they have to know what their members want—and why.

It's with that overarching question in mind that AIGA: The Professional Association for Design built its new certification programs. Its method: data and research that enabled AIGA to focus on the real needs of design leaders and professional designers. Its outcome: professional development that launched last fall to much fanfare.

Strong Input, Strong Output

Data-driven decision making is nothing new to AIGA, which tends to use design thinking throughout its organization, including within its leadership process and its public-facing initiatives.

Please select this link to read the complete article from Associations Now.

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