Volunteer Effectiveness and Disconnection
Clarify what it means to be effective
Volunteers are crucial to an association’s success: Board members are typically uncompensated, and bylaws usually require the creation of several standing volunteer committees. But despite building volunteering into the core of their work, associations are often uncertain about what role volunteers are supposed to play and how to measure their effectiveness.
One piece of evidence to that effect comes from a new ASAE Research Foundation report, A Holistic Approach to Association Volunteer Management, which reveals a disconnect between association staff and volunteers. While nearly half of association volunteers (46 percent) rated their fellow volunteers as “highly effective,” less than a third of association staffers (29 percent) gave their volunteers the same ranking.
Part of the challenge, said Mariner Management President and Executive Director Peggy Hoffman, FASAE, CAE, is a lack of clarity about what “effective” means.
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