Use Data to Inform Your Member-recruitment Strategies
Its application creates more effective associations
Data can guide many types of strategies that associations develop, including how they recruit members.
With that in mind, here is a look at how organizations can use data to develop an overall member-recruitment strategy, including determining market saturation, developing a recruitment plan and onboarding new members.
What’s the Market Like?
Many associations want to grow their membership, but base their growth goals on their current membership numbers without considering market saturation. However, it could be that most of the organizations or individuals that fit your niche market are already members or on your mailing list.
Please select this link to read the complete article from ASAE's Center for Association Leadership.