03/07/2023

What You Need to Know About Tech's Role in Marketing

Explore how technology can help

Your association’s marketing strategy should be updated regularly based on member interests, trends in your field, and advancements in technology. In particular, software can affect the types of marketing campaigns you can run, as well as how they’re hosted and what types of data are gathered. 

This article will explore three ways that your technology can improve your association’s digital marketing strategy. 

Enhanced Personalization

Organizations of all types have moved toward personalized communication strategies. This approach leverages member data to create messages tailored to each recipient, based on specific interests, location, and past event history. 

Please select this link to read the complete article from ASAE's Center for Association Leadership.