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Manufacturers Group Expands Effort to Fill Industry Jobs

Its new website shifts how the field is perceived

A leading manufacturing association has launched a new website intended to address ongoing employment gaps in the industry.

Creators Connect, launched February 17, is a project of the National Association of Manufacturers (NAM) and its charitable offshoot, the Manufacturing Institute, in partnership with manufacturing jobs website FactoryFix. Creators Connect itself is a spinoff of Creators Wanted, an initiative designed to attract more workers to the industry, according to Chrys Kefalas, managing vice president of brand strategy at NAM.

Creators Wanted began before the pandemic as a suite of online informational tools and roadshows on college campuses and similar locations to showcase the industry. In that time, NAM has collected contact information for more than a million people, Kefalas said. 

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