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Why CEOs Need to be a Company's Chief Storyteller

CEOs must set their company's tone

Knowledge is power. However, without strong communication methods, that knowledge can't be transferred. While workers expect to receive information from their employers, the reality is less than 50 percent of leaders are engaged in communications with their employees.

CEOs lead busy lives. From managing business needs and strategic planning to engaging in new partnerships, prioritizing communication strategies can slip through the cracks. Consequently, employees feel disconnected and productivity declines. A Towers Watson report found that organizations with effective communication programs are 3.5 times more likely to outperform their peers.

Creating a culture that promotes informed, well-connected employees starts at the top. As the business landscape in Texas continues to grow and attract outsiders to the market, CEOs should be especially attuned to employees’ personal goals and values. Achieving this insight comes from a budget and strategy that fosters these relationships and earns trust through transparent communication.

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