Complete Story


How to Reengage Members in Chapter Events

Put more emphasis on creating welcoming environments

While members may be willing to travel to attend an annual meeting, they may be less willing to drive to a local chapter event, according to association pros who commented on a recent conversation in ASAE’s Collaborate online community [ASAE member log-in required].

Cynthia D’Amour, MBA, mentor and leadership strategist at People Power Unlimited, isn’t surprised by this shift in chapter engagement. It’s difficult for people to jump back into in-person chapter meetings after years of one-hour virtual calls in the comfort of their own homes.

“It can feel like shifting from a foreign language you learned to survive back to another language you may only have had fair success with,” she said. “Volunteer leaders need support in learning how to design programs that have energy and take advantage of the face-to-face location.”

Please select this link to read the complete article from Associations Now.

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