Hollywood, Music Industry Brace for a TikTok Ban
Its popularity has been a huge windfall
David Ma, a film director in Brooklyn, never had the money to go to film school. And though he loved shooting films, he was largely shut out of the types of opportunities reserved for big-time directors with Hollywood connections. Then came TikTok.
Ma joined the app in 2020 and immediately amassed a following for his unique directorial style. Studio executives and Hollywood bigwigs noticed, and suddenly, Ma was landing directing jobs. The entire trajectory of his career changed.
"I was never on the radar in places like Netflix or HBO Max or Paramount," he said. "Since I've been able to create work on the platform, my work has reached studio executives and marketing departments. TikTok allowed me to build that network without having the roster or résumé."
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