Best Practices for Re-engaging At-risk Members
Some membership insights you can apply
Associations must care for and support their members, no matter where they fall on the engagement scale. However, at-risk members require a careful approach as they teeter between whether to renew their membership or leave the association.
According to Kevin Jacobs, membership manager at the Council for Exceptional Children (CEC), associations will see their at-risk numbers grow if they lack awareness about their members’ needs and concerns.
“Organizations that don’t take the time to know their members usually throw things against the wall to see what sticks,” he said. “Knowing your members will not only help you target your communications more authentically but also turn members into advocates because you’re giving them exactly what they want.”
He shared ways that associations can identify at-risk members and then help them become more engaged.
Please select this link to read the complete article from Associations Now.