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Best Practices for Re-engaging At-risk Members

Some membership insights you can apply

Associations must care for and support their members, no matter where they fall on the engagement scale. However, at-risk members require a careful approach as they teeter between whether to renew their membership or leave the association.

According to Kevin Jacobs, membership manager at the Council for Exceptional Children (CEC), associations will see their at-risk numbers grow if they lack awareness about their members’ needs and concerns.

He shared ways that associations can identify at-risk members and then help them become more engaged.

Please select this link to read the complete article from Associations Now.

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