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Palm-scanning Devices Coming to Panera

The devices will suggest your favorite menu items, know you by name

Panera Bread is piloting Amazon’s palm-scanning technology that will identify customers, suggest menu items, accelerate payments and help workers greet people by name.

Slated to start in the coming months, the fast-food chain announced its rollout of Amazon One – technology developed by the e-commerce giant that IDs customers using their hands.

The technology is deployed at select bakery-cafes in Panera’s hometown of St. Louis with plans to expand, Panera released in a statement this week. Panera is the first national restaurant company to use Amazon One for guests to pay and access their loyalty account with their palm.

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