04/03/2023

Click Fraud

Understanding what it is and how to prevent it

What is Click Fraud?

Ad scams and click fraud are common cyber threats that can be used to disrupt online businesses. Click fraud is a type of fraud where malicious scammers generate false clicks on online ads, with the intent of generating costs for advertisers or driving users away from the target website.

This form of fraud can also be used to generate fraudulent traffic and divert web users to phishing websites, malware, or other malicious content.

Merchants who advertise can be vulnerable to this type of fraud if they are not careful, as criminals can easily create hundreds of fake accounts and generate bogus clicks to exhaust the advertiser’s budget quickly. As a result, merchants can find themselves spending thousands of dollars on ad campaigns that generate no real business or leads.

Please select this link to read the complete article from OSAP member i3 Merchant Solutions.