Utilize Data to 'Spring Clean' Your Member Emails
Practice care in not over-messaging your membership
With spring now underway, it is a good time for a deep clean. One area for associations to refresh is their member emails, according to association pros who commented on recent conversations in ASAE's Collaborate community [member log-in required].
"Sending out emails is what associations do," said Cheré LaRose, director, member and candidate communications, at the Society of Actuaries (SOA). "Emails have a strong and compelling return on investment, but there is a tipping point where that ROI starts to decline the more emails you send. Think about it another way, having two pizza slices is great, but if you eat the whole pie, you may never want pizza again."
If your members are in danger of email fatigue, it may be time to consolidate. Reducing your emails helps members get the information they need without feeling overwhelmed.
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