Complete Story


How Instagram’s Logo Became Iconic

The story of how the app’s logo evolved

The original Instagram logo should have gotten its founders sued—and, well, it might have if Apple and a photographer with 45 minutes on his hands hadn’t saved the day.

In 2010, Kevin Systrom and Mike Krieger released their photo-sharing app to the world. The issue was, Systrom had designed its logo himself—and it didn’t just mimic the look of a vintage Polaroid OneStep SX-70 camera, it wholesale copied it, right down to the signature rainbow stripe and, paradoxically, the chunk of a flash attachment that made it decidedly awkward for a square icon.

The good news for Instagram: After a mere two weeks on the App Store, Apple wanted to feature the app on its homepage. 

Please select this link to read the complete article from Fast Company.

Printer-Friendly Version