How Instagram’s Logo Became Iconic
The story of how the app’s logo evolved
The original Instagram logo should have gotten its founders sued—and, well, it might have if Apple and a photographer with 45 minutes on his hands hadn’t saved the day.
In 2010, Kevin Systrom and Mike Krieger released their photo-sharing app to the world. The issue was, Systrom had designed its logo himself—and it didn’t just mimic the look of a vintage Polaroid OneStep SX-70 camera, it wholesale copied it, right down to the signature rainbow stripe and, paradoxically, the chunk of a flash attachment that made it decidedly awkward for a square icon.
The good news for Instagram: After a mere two weeks on the App Store, Apple wanted to feature the app on its homepage.
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