How to Set a Vision, Fast
Set long-term industry goals in a short amount of time
In late 2020, the board of the National Asphalt Pavement Association (NAPA) wanted to focus more on goals relating to climate and sustainability. Those issues were clear, but the goals that needed to be wrapped around them weren't.
"We needed to come up with a plan, but we had no clue what that looked like," said J. Richard Willis, VP of research, engineering and technology at NAPA.
Because NAPA, a trade association, represents members from a host of industries, its first step was convening a Climate Stewardship Task Force that featured 21 members—a lot, but gathering stakeholders from as many aspects of the industry as possible was critical. Within three months of the board directive, the task force held its first meeting. Over the coming months it pored over data. How much was the industry as a whole contributing to carbon emissions? Where were the areas where those contributions could be reduced or eliminated?
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