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Nothing ‘Soft’ About Leadership Skills

Five principles by which to lead

Good leadership is a much discussed and dissected concept in the world of business events. Often categorized as a ‘soft’ skill – to deliver effective leadership requires a broad range of attributes – from empathy, to resilience, business acumen, positivity and emotional intelligence. When done right, it has the potential to motivate a team, to inspire innovation and [to] bring people together to overcome the challenges of even the toughest of times and ultimately triumph. 

I have experienced the trials and tribulations of many key milestones in our industry’s history – the impact of various economic cycles including the global financial crisis of 2008, natural disasters from bushfires to floods, geopolitical tensions and, even most recently. through the pandemic – through each of these periods of great flux and uncertainty, I have aimed to live and lead by five key principles. 

Whether I’m leading a team of one, a team of hundreds or an entire industry sector, I have found over the years of my 40-year management career, that I can distil the principles of effective leadership into what I like to call the "Five Cs." 

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