Tech's Role in Marketing
What you should know about it
Fact: Technology can transform your association’s marketing strategy for the better.
Your association’s marketing strategy should be updated regularly based on member interests, trends in your field and technology advancements. In particular, software can affect the types of marketing campaigns you can run, as well as how they’re hosted and what types of data are gathered.
This article will explore three ways that your technology can improve your association’s digital marketing strategy.
Please select this link to read the complete article from ASAE's Center for Association Leadership.