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Association Management Business

The power of a merger

What makes a merger worth the while for an association? It might expand your reach within your association’s industry. It might help you better fulfill your mission. It might provide new revenue opportunities.

In the case of the National Fenestration Rating Council, a merger did all three. NFRC is a trade association that establishes energy-efficiency ratings for windows, and approved by the EPA to certify windows that meet criteria for the agency’s Energy Star seal. In 2020, NFRC had the opportunity to acquire the Efficient Windows Collaborative (EWC), a small nonprofit consortium that was maintaining data on window efficiency.

"Their funding had dried up, so it had become a bit challenging to maintain," said Michelle Blackston, NFRC’s senior director of development and engagement.

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