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Business Pro Tip: Move Beyond a Third-party Data Strategy

Zero-party data has its benefits

You might have heard the term "zero-party data" floating around recently, but you're likely to hear a lot more about it in the coming years as organizations large and small try to figure out ways to square the gap between privacy and data acquisition—something that has grown more controversial because of marketers' aggressive use of third-party data.

It's a trend that, if you care about using data to get results, you don't want to ignore.

What’s the Strategy?

Zero-party data, a privacy-first approach, involves members or customers volunteering data to you rather than you seizing it.

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