Complete Story


Five Tips for Becoming a Multichannel Marketing Expert

Learn how to master multichannel marketing

Since 72 percent of consumers prefer to connect with brands through multiple channels, it’s no surprise that multichannel marketing has emerged as an essential form of outreach, particularly for associations looking to effectively engage with members. 

Multichannel marketing is the process of disseminating a similar message across several different communication channels—both online and offline—to boost your visibility and direct your audience toward a target action. 

Whether you run an alumni giving association or a special interest group, the goal of multichannel marketing is to reach supporters on their preferred platforms, build brand awareness, and increase revenue.

This article will outline four tips for developing a successful marketing strategy that leverages multiple channels and drives meaningful results for your cause.

Please select this link to read the complete article from Associations Now.

Printer-Friendly Version