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Strengthening and Diversifying Your Organization's Communities

Building your members' sense of belonging

All associations aim to provide is a place for their respective industries to come together and share knowledge, resources, and best practices. In doing so, members are recruited, working groups and committees are formed, and reach and influence expands as thought leaders connect over shared interests.

However, as those good things are happening, associations may start to see the same members joining committees, engaging in online communities or participating in networking events and conferences.

If this is something your association is experiencing, then consider what you are doing to create a sense of belonging: How do you engage current members who are less involved, and how do you attract new members who do not see where they fit in?

Please select this link to read the complete article from ASAE’s Center for Association Leadership.

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