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How Groups Can Attract New Audiences With Joint Membership Initiatives

These efforts aid in growing membership, building awareness

Over the years, the National Fastpitch Coaches Association (NFCA) has successfully recruited collegiate-level softball coaches as members but has had more difficulty growing membership among high school coaches.

“Our members are softball coaches of all levels from youth T-ball coaches to professional softball coaches,” said Saralyn Campbell, NFCA marketing manager. “Since there are so many high schools across the country, there are probably thousands of potential members out there who don’t know about us.”

To bring more high school coaches into the fold, NFCA launched a joint membership initiative last year with the Missouri High School Fastpitch Coaches Association. As part of their dues, MHSFCA members also receive a membership with the NFCA. Additionally, any member who participates in the initiative receives an educational softball video bundle package of their choice.

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