Complete Story


The Future of Membership

It may be quite rocky

The nature of member engagement is changing. In some associations, metrics are declining; in others, energy is down. But a new focus can help boost member, attendee and volunteer engagement.

Do you play calendar Jenga? I bet you do! I play this game whenever I try to plan a visit with my close friends. It sounds something like this:

“Before we say goodbye, let’s get our next meet-up on the calendar,” says one of us.

Please select this link to read the complete article from ASAE’s Center for Association Leadership.

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