Preparing B2B Payments for the Next Generation
Organizations that accept new forms of digital payments get a better rating from them
Gen Z, those born between 1997 and 2012, are on the cusp of entering the workforce. Soon, they will become the next generation of B2B buyers. Suppliers who can provide a digital-first, embedded payments environment for them that matches the sophistication of what they’re already used to as consumers, will have a leg up on the competition.
Here are some ways suppliers can best prepare for the next generation of buyers:
Make Seamless Payment Experience a Priority
More brands are competing on customer service, instant access and personalized experiences than ever. In fact, for younger generations, it often only takes a few poor interactions to send them elsewhere. Forbes found that most Gen Z consumers would stop doing business with a brand after just two or three less-than-stellar experiences and merchants accepting new forms of digital payments has a positive impact on their brand perception.
Please select this link to read the complete article from OSAP member i3 Merchant Solutions.