New Membership Model Sparks Growth
How the model has helped ASBO significantly grow
In 2018, the Association of School Business Officials (ASBO) International faced declining membership numbers. School business officials were retiring or changing jobs, and their replacements had never heard of the association.
"We were starting from scratch on a regular basis," said Jackie Wallenstein, director of membership, engagement and outreach at ASBO. "We had to keep building new relationships with prospective members."
To reverse that decline, the association began exploring new membership models. For example, ASBO knew through research and data that some school districts had multiple individual members who attended conferences and participated in its online community. Retention rates in those districts were higher because ASBO had built relationships with multiple individuals.
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