Refresh Your Sponsorship Program
Now is the time to examine a change
One change that Dan Kowitz, founder and CEO of JSB Partnership Consultants, has seen in the sponsorship space in recent years is the rise of learning content from for-profit companies. That shift not only creates more competition for associations but also new demands from sponsors.
“Large companies are creating their own communities and offering benefits that associations have historically been wary to provide [to sponsors], such as data, member lists, and thought-leadership projects,” he said.
In other words, signage, logos, and other traditional sponsorship offerings no longer cut it.
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