How an Engineering Association Reversed 10 Years of Stagnant Growth
Over-invest in the research
The Ontario Society of Professional Engineers (OSPE) is a 23-year-old organization, with almost 10,000 engineers, engineering graduates, and engineering students in our membership.
OSPE’s founding roots was as a spinoff from the regulatory body. And until 2022 OSPE experienced nearly a decade of stagnant growth.
In the end, what turned the organization around was a “measure twice, cut once” discipline in digging more deeply—past assumptions and platitudes—into the insights that make our members tick. Here’s what we did and what we learned along the way.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.