06/12/2023

Put Your Signature On It

The good and bad of email signature marketing

ince email marketing is always top of mind for association, we thought it might be a good idea to offer you a fresh way of thinking about the subject.

And here’s a direction that we don’t think we’ve covered before: Email signatures can be really effective as marketing tools, especially if designed the right way. But how much should you rely on a bold email signature, anyway? A few considerations:

Signatures can help drive conversions. Have an event you’re trying to promote or an important online initiative you want to push? Maybe you want to get a few more folks to join your association? Or perhaps you just want a few more followers on Twitter?

Please select this link to read the complete article on Associations Now.