Two Ways to Better Promote Volunteer Opportunities
Improve the application process while better showcasing the opportunities
In 2020, the American Society for Microbiology (ASM) overhauled its website. One of the major changes ASM made was how it promoted volunteer opportunities.
"Before the revamp, ASM asked members to sign up to a global 'willing to volunteer' list and follow-up was difficult to align with opportunities," said Dina Lewis, CAE, founder of Distilled Logic, who worked with the association on the revamp.
Previously, opportunities were promoted on an ad-hoc basis through email or newsletter channels and website descriptions lacked clear definitions of responsibilities and eligibility criteria. In its redesign, ASM created a standardized content template to keep the information uniform and informative to potential applicants.
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