06/14/2023

Europe Seeks Dismantling of Google Ad Business

This adds to growing antitrust woes

European Union (E.U.) regulators have issued a preliminary finding that Google must sell off some of its lucrative digital advertising business, part of a sweeping antitrust complaint targeting one of the search giant's most important revenue drivers.

In a complaint released Wednesday, E.U. competition regulators alleged that Google favors its own technology services to the detriment of competitors — an abuse of its dominant position in online ad sales.

Margrethe Vestager, a Danish politician who leads E.U. competition policy efforts, accused Google of wielding its considerable influence to punish competitors and boost its own services.

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