How a Multi-channel Strategy Can Support and Enhance In-person Fundraising
It may be time to consider a new year-round marketing strategy
For many associations, in-person events provide a significant percentage of yearly PAC and foundation revenue. For example, PAC and foundation clients here at Membership Marketing Services report that 50 to 70 percent of their yearly funds are raised in person in a standard fundraising year.
When you review your fundraising revenue stream, are you hitting this metric?
If not, it may be time to consider a new year-round marketing strategy to build your PAC or foundation brand because in-person fundraising will continue to be a leading channel. After all, the high energy, excitement, visibility and networking opportunities offered face to face create the perfect fundraising environment.
Please select this link to read the complete article from ASAE’s Center for Association Leadership.