06/26/2023

Becoming a Multichannel Marketing Expert

Here are five tips to do so

Since 72 percent of consumers prefer to connect with brands through multiple channels, it is no surprise that multichannel marketing has emerged as an essential form of outreach, particularly for associations looking to effectively engage with members.

Multichannel marketing is the process of disseminating a similar message across several different communication channels—both online and offline—to boost your visibility and direct your audience toward a target action.

Whether you run an alumni giving association or a special interest group, the goal of multichannel marketing is to reach supporters on their preferred platforms, build brand awareness and increase revenue.

Please select this link to read the complete article from ASAE's Center for Association Leadership.