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Report Recommends Innovations in Event Design

New research says planners should think more about making events interactive

New research is challenging meeting planners to make their events more personalized, inclusive and playful.

Guiding Principles in Experience Design,” released last month, is based on a survey by Marriott International in collaboration with the Professional Convention Management Association (PCMA), along with its foundation and a subsidiary, the Corporate Event Marketing Association (CEMA). The report outlines six principles “intended to drive experience innovation for years to come,” according to a release.

Among the principles listed in the report are exploring attendee identities; helping attendees make better decisions; creating a sense of belonging; rethinking the factors in the event's value proposition; gathering emotional data and encouraging "play" and experimentation.

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