Create a Successful Non-member Survey
Here's how groups can develop effective surveys
Associations often use surveys to measure member satisfaction and determine their needs so that they can improve products and other offerings. But there’s also a lot of value in surveying non-members.
"If done correctly, a non-member survey can not only help your association address barriers to joining but also consider ways that non-members are involved and provide value to the organization," said Kristin Richeimer, CAE, DES, president and owner of e7m International Consulting, LLC.
If your association is considering reaching out to nonmembers for feedback, Richeimer shared some tips for getting started.
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