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Experts Warn: Be Wary of Scams as Amazon Prime Day Kicks Off

Today represents an enormous opportunity for scammers

Amazon Prime Day is here. And, once again, experts are warning consumers of scams.

Scams targeting online shoppers — often by impersonating companies like Amazon and other major retailers — are nothing new. But phishing attempts increase amid busy spending seen during significant sales events — from Black Friday to, of course, Prime Day, according to the Better Business Bureau.

"This is a huge moment on the retail calendar," said Josh Planos, vice president of communications and public relations at the Better Business Bureau (BBB). "And because of that, it represents an enormous opportunity for a scammer, con artist or even just an unethical business or organization to capitalize on the moment and separate folks from their hard-earned money."

Please select this link to read the complete article from The Associated Press.

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