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Elon Musk Rebranded Twitter as 'X'

Users immediately rejected the change

Twitter’s iconic blue bird logo is gone—and the 17-year-old social media platform is now known as “X.”

On July 24, Elon Musk, the SpaceX and Tesla billionaire who purchased the site last year for over $40 billion, implemented the rebrand after teasing the arrival of “X” via several tweets over the weekend.

The revamped Twitter has brought a few changes so far: the logo on the desktop site is now an X and if you visit, it will redirect a user to Twitter’s site (and there’s a projection of the new logo on the company’s San Francisco headquarter building). It hasn’t yet changed the main @Twitter handle. Musk says tweets will eventually be called Xs.

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