Complete Story


Social Media Has Run Out of Fresh Ideas

They are throwing everything at the wall to see what sticks

Social media is having its quarter-life crisis, if a quarter-life crisis is a thing, if we can even put a lifespan on social media, which might in fact play a role in our society from now until the end of time. After 25 years of status updates, news feeds, clever tweets, performative photos and endless scrolls, the U.S. social media companies that have commandeered our attention and monetized it so successfully have run out of fresh ideas and are looking to reinvent themselves.

Lucky us?

Some 18 months ago, 3D immersion via face computers was going to reinvigorate our online social experience. Facebook believed in this vision so firmly that it changed its name to Meta to reflect it. Having determined more recently that something a little simpler might jack up engagement, Meta launched Threads—basically, Twitter for Instagram.

Please select this link to read the complete article from WIRED.

Printer-Friendly Version