Report Finds More Meeting Execs Experimenting With Tech
Leaders to invest more in more data analysis and attendee-tracking tools
Associations are looking to technology to boost attendance and engagement around their post-pandemic events according to a new survey, though there’s little consensus around which tech tools matter most.
The 2023 Event Trends Study: Advancing the Next Generation of Events, released by the software firm Community Brands in May, is based on a survey of more than 500 event professionals in the nonprofit, government, and association fields. Respondents were optimistic overall, with more than half saying they expected more in-person events and more attendees in the next 12 months. Nearly half (48 percent) also say that they plan to increase their investment in meeting-related technology.
The range of tech investments they say they'll invest in is wide. Between 35 and 45 percent of respondents said they intend to spend more on tech related to registration, data analysis, event apps, session tracking and more. Data analysis was the most common choice among planners—which makes sense, said Tirrah Switzer, senior director of product marketing at Community Brands.
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