07/26/2023

A New Non-dues Era & Leader Navigation

Considering how corporate sponsorships will impact members

Non-dues revenue options aren’t what they used to be. So, many leaders have to rethink what kind of ground rules they establish for them.

For the latest Associations Now Deep Dive report, I wrote about how approaches to non-dues revenue have been changing of late. Gone are the days of an advertising supplement here or a new in-person event or webinar there. Now, associations have been tasked with being more entrepreneurial.

As Non Dues-a-Palooza Founder Teri Carden put it, "If we look at the new programming or new non-dues revenue programs, a lot of them act like small businesses."

Please select this link to read the complete article from Associations Now.