08/02/2023

Pest Control Group Releases New Season of Termite-filled Video Series

This is good fun that's also a good industry engagement tool

The National Pest Management Association (NPMA) has released another season of a playful and popular series of YouTube videos showing how much damage termites can do.

The second season of “Will They Eat It?” features five short videos in which an NPMA entomologist drops thousands of termites into a tank filled with household objects, including a baseball cap, backpack, and more. The time-lapse videos show how much the insects have ravaged the objects, with a prompt to consumers to visit NPMA’s consumer-facing website for more information.

The new season is a follow-up to the series debut in 2019, which attracted hundreds of thousands of viewers. Though the videos are short and the set deliberately bare-bones, the project involves plenty of advance planning and strategizing, said Jim Fredericks, NPMA's senior vice president for public affairs.

Please select this link to read the complete article from Associations Now.