08/15/2023

Give New Life to Member-generated Content

It can help your association showcase its value, demonstrate thought leadership

When effectively used, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

During an Exploration Lab at the 2023 ASAE Annual Meeting & Expo last week, the American Staffing Association (ASA) shared how they have used member-generated content to position the organization and its members as thought leaders and to encourage more people to volunteer.

Create Thought Leadership

In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment.

Please select this link to read the complete article from Associations Now.