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How Cultural Competency Training Can Benefit Global Marketing Teams

It can allow them to craft more authentic messaging

During the pandemic, Rodneikka Scott, CAE, vice president of member and state engagement at the National Society of Professional Engineers (NSPE), had the chance to attend a virtual conference hosted by one of NSPE's Middle East partners.

One of things that stood out to her was the avatars that attendees could select from: Many were wearing traditional Middle Eastern clothing.

"Representation matters deeply," Scott said. "Everyone wants avatars that not only look like them but also dress like them. We need to ensure that our marketing materials reflect the rich diversity of the professionals we serve."

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