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Why Employers are Inflating Job Titles

This is mostly for Gen Z

A growing number of companies are posting job ads for roles with more senior-sounding titles — but they aren’t exactly looking for candidates with senior-level skills and experience, nor offering much higher pay.

It’s a phenomenon called job title inflation used by companies to better attract staff and retain and engage current ones without actually paying them more. But it can backfire and shrink applicant pools, dilute the meaning of such titles and give little more than a brief ego-boost to current staff. It can also cause confusion within an organization and make it difficult to know who is responsible for what.

Job listings with “lead” or “manager” in the title that required a maximum of two years of experience are up more than 50 percent in the U.K. and Ireland, according to a survey from staffing specialist Walters People.

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