Complete Story
08/22/2023
Three Keys to Launching a Successful Digital Content Hub
Create a content hub that benefits members and the organization
Housing articles, videos, infographics, and other types of resources, a digital content hub can be a great way for members to get access to important information and dive deeper into areas that interest them on your website. But how do you pull off a successful hub?
With nearly 30 years in the association industry working in research and information services, Ann Feeney, CAE, has helped many associations launch successful content hubs and has learned that the first step is determining goals.
“It’s one thing to build and launch the hub, but you need a plan to curate and maintain it for the future,” she said. “Otherwise, you run the risk of [the hub] being either a ‘these are (more than) a few of my favorite things’ from just one or two members, a repository for thinly disguised marketing materials, or too much content to manage.”
Please select this link to read the complete article from Associations Now.
