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PwC Survey Finds Executives Focused on Internal Transformation

Only 17 percent anticipate a recession in the next six months

According to a recent survey conducted by PriceWaterhouseCoopers (PwC), U.S. companies are shifting from defense to offense. In its latest Pulse Survey, business executives say they are less focused on reacting to external disruptions and instead looking inward, to transform and reinvent.

After three years of complex challenges — including the pandemic, supply-chain disruptions, a shift to hybrid work, rising interest rates and increased economic uncertainty — the business environment is finally starting to stabilize. Recessionary fears are easing, consumer spending has held up and confidence is rising.

Executives now have the opportunity to transform their companies — and capitalize on economic expansion when it starts to ratchet up again. The biggest transformation priorities? Embedding technology and investing in the workforce.

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