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Successful Online Community Growth Takes Time

Members need time to build peer connections

New ideas can come from unexpected places. The International Sign Association's (ISA) new online community and company directory, launched in June, were partly inspired by its 2021 virtual convention.

"We were able to watch other associations' 2020 virtual meetings, and that gave us time to think about how to make ours unique and attractive," said ISA President and CEO Lori Anderson, FASAE, CAE.

During the conference, ISA held virtual rooms for members to chat with one another. Members could hop in and talk about areas of interest beyond work, including hiking, cooking, gaming and more.

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