08/29/2023

New Report Reveals a Rebound in Membership Numbers

A new report finds associations are experiencing increases in membership

Many associations are seeing an increase in membership following sharp declines during the pandemic.

That's according to Marketing General Incorporated’s 2023 Membership Marketing Benchmarking Report, which surveyed 800 participating associations.

This year, 49 percent of associations reported an increase in membership, while 22 percent shared that membership declined—one of the lowest decline percentages in the 15-year history of MGI’s benchmarking.

Please select this link to read the complete article from Associations Now.