How Student-focused Initiatives Can Inspire the Next Generation of Members
Give inspiration to young students to drive long-term engagement
Laurie Mutdosch, CAE, director of membership and volunteer relations at the American Industrial Hygiene Association (AIHA), has found that the first thing people think of when they hear "industrial hygiene" is either dentistry or cleaning warehouses.
"It's so much more than that," she said. "It's about mitigating the risk to exposure and keeping the workforce around the world safe."
Like many associations, AIHA has an important mission but also faces hurdles in getting the public to understand the industry. Because of that, AIHA knew it needed get the word out to develop a pipeline of future leaders.
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